Your unique registration link is:

• Use it in social posts inviting people to come and visit you at Innovation Zero
• Share it, plus a web banner (there is a variety of these in the Marketing Handbook), with your colleagues and ask them to use it as an email signature
• Add it to your customer/member newsletter
• Share it with your PR agency to be included in press releases about your presence at the event
• Add it to any invitations you are sending to your customers with details of any special events or announcements you are planning at the event

Take a look at the Marketing Handbook for lots more ideas