Sebastian Munden is Chair of Ad Net Zero, the advertising industry’s global programme to deliver net zero ways of working and accelerate the promotion of more sustainable behaviours, products, and services. He is co-author of a new book, Sustainable Advertising: how advertising can support a better future, which outlines practical steps and case studies to achieve this. Sebastian is also Chair of environmental NGO WRAP, promoting the circular economy, and tackling the causes of climate change in the food, consumer products and textile systems. He is a senior adviser working in strategy and communication with a number of different organisations. Sebastian was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, he held senior roles in Unilever across Europe and North America.