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Michael Archer

Michael Archer

Customer Collaboration Director, CHEP Europe

I work with CHEP and our customers exploring new Circular Economy solutions, particularly in the areas of new reusable packaging solutions, decarbonising freight transport. My focus is always on the end-to-end, to make sure that value created in one part is not offset by disruption elsewhere. I also lead the Collaboration workstream of ALICE (Alliance for Logistics Innovation through Collaboration in Europe), focusing on the necessary collaboration to decarbonise freight logistics at scale.