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Kelly Price

Kelly Price

Co-Founder and CEO, Agreed Earth
A native of Texas and serial 'intrapreneur', Kelly has spent most of her life heading west - first to California to attend Stanford University, where she earned her BA in Human Biology and MA in East Asian Studies, then to East Asia, where she put her new-found Japanese and Chinese languages skills to good use in a career in pharmaceutical marketing research. Kelly worked first in Tokyo then Shanghai, leading regional teams within the marketing research firm Synovate (now IPSOS). In 2010 she was headhunted to move west again, this time to London to start up an oncology-focused business unit within another firm. Seven years and one executive MBA later, she decided that the planet needed her help more than big pharma. Since then, she's worked and consulted for clean tech start-ups that are trying to solve climate change. In 2021, she joined the first cohort of Carbon13, where she met her two co-founders. They combined their complementary backgrounds to form Agreed Earth, a clean tech startup on a mission to help farmers rewarded for reducing their reliance on synthetic nitrogen fertiliser.