Joseph Michael Daniels originally founded Etopia at 23 after being homeless in his youth. Having deployed Net Zero on 4 continents before his 30th birthday Joseph took key advisory roles for BEIS, UKBCSD and the World Bank's EDGE accreditation to mix market and non market drivers to enhance sustainability uptake. Joseph works across policy and sustainability for smart cities deployment and in Q4 Joseph founded Elixr a sustainable tech incubator that focuses on sustainable technologies across meta, data, lifestyle, smart cities and infrastructure.