Graeme is passionate about advancing modal shift away from private car, single occupancy trips and decarbonising travel using enabling technology to stimulate decision making and behaviour change. He leads the development of new distribution channels at Mobilityways, whose mission is to make zero-carbon commuting a reality. In a career operating in the intersection between financial services and mobility, Graeme has focussed on advancing vehicle usage (leasing, subscription, rental) over ownership, and the rollout and growth of shared mobility services (peer-to-peer car sharing especially).