Emma is the European CEO of Cogo - a Green FinTech business that specialises in creating personalised carbon footprints for individuals and small businesses. Cogo's solutions analyse spend data and combine with sustainability data to provide personalised insights to measure, understand and reduce their carbon emissions She is an experienced business leader who has spent her career helping many FTSE 100 businesses to transform their customer data & behavioural science into commercial value, including being one of the founding team of i2c - a data analytics business set up for Sainsbury's in 2012. During her time working for the Virgin Group, she identified her personal purpose for using data4good. This led to a shift in career focus, to use data & behavioural science to develop & scale tools to help tackle the climate crisis.