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IZ23 Testimonials

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Elena Doms, Earth+

We spoke with Elena Doms from Earth+ at Innovation Zero 2023. Elena discusses the need to effectively convey the urgency of climate change more effectively
as current methods aren't reaching everyone, in particular, the power of storytelling, personal resonance, and the use of visuals like cartoons to engage people. Their project, Earth Plus, aimed at cleaning soils contaminated with long-lasting chemicals, had a successful pilot in Belgium that used plants to extract these chemicals, emphasizing its potential to both clean soil and reduce CO2. Earth Plus aims to transform this solution into a positive story of action, emphasizing the need for uplifting narratives in the climate change conversation.