Winning Hearts and Minds: Reframing the Net Zero Narrative

The net zero transition is the growth engine of our age with the potential to create jobs, revitalise industries, strengthen trade and investment. Yet, the public debate around net zero remains polarised and often frames the transition as a cost rather than an opportunity.

• How do we effectively communicate the economic benefits of net zero, making it a shared ambition rather than a divisive goal?
• What role can businesses and investors play in building public confidence and clarity?
• Where are the benefits of this transition already visible?