Communicating the Transition: Public Trust and Infrastructure Acceptance

Winning public support for major infrastructure and technology shifts requires a new narrative. This session explores how to make the transition relatable, aspirational and understandable across all demographics.

• What are the dominant net zero myths and how can these be effectively busted?

• How can we reframe large-scale infrastructure as empowering and necessary?

• What lessons can be drawn from recent energy innovation campaigns?