Why Nobody Wants to Pay to Save Nature (And How to Change their Minds)

The urgency and gravity of the climate and nature crises have never been clearer - and yet the business community is still struggling to make the 'business case' for spending money on climate action. Why? What makes it so hard to justify spending cash on restoring the planet we all share? And what does the business community need to do now, given the finance gap left by COP29?

In this showcase session, Ecologi's Sam Jackson explores the challenges to convincing decision-makers about taking real climate leadership, offering practical tips to help embed nature restoration and climate action into a business's mission and identity. Sharing real examples from our work at Ecologi, Sam will walk through strategies to help nature restoration projects get hold of the funding they need, and help sustainability professionals to convince decision-makers to be bold by stepping into true climate leadership.