From Zero to Hero: combatting innovation fatigue, ESG derailments, and scaling up green business

In today’s fast-paced world, ‘innovation fatigue’ is a growing concern. An overwhelming number of innovative brands are vying for attention, scaling up, attracting investment, navigating complex policy environments and ultimately trying to boost sales. The challenge lies in cutting through the noise. If you’re trying to engage partners, customers or investors, this panel will share insights from lived experience and explore tangible guidance on how to communicate with impact. Set against the backdrop of combatting ‘Net Zero fatigue’, you’ll understand how to reach the right audience at the right time with the right message. We will focus on emphasising the urgent need to effectively communicate the economic value of net zero initiatives and countering growing scepticism.

The panel features insights and expertise from a diverse group, including a startup, energy analyst and policy and consumer experts. Together, they will share their perspectives on overcoming innovation fatigue, addressing ESG challenges, and scaling up for sustainable business growth.