MARKETING: THE MISSING PIECE IN THE SCOPE 3 PUZZLE

Sustainability legislation is ramping up as more and more companies join the clean transition, but marketing still remains largely absent from the discussions. Even the United Nations and IPCC call out for its help in some of their reports including Agenda 2030 but to no avail. But marketing could become one of sustainability's greatest allies with its powerful behaviour-changing capabilities and effective communication skillset if given guidance, the right brief and a toolkit within which to operate.