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Innovation Zero 2024

Congress photo



01 May 2024
Communication Forum

In this talk, I will argue that most of the measures required to reach our climate change targets require at least some degree of behaviour change. And that more broadly, social transformation is required to reach ’net zero’ carbon targets in the coming years. In order to achieve this, we need public engagement and participation in decision-making about what a low-carbon future looks like, and how to reach it. We also need a wide range of measures to change people’s behaviour at home, work and elsewhere. I will present findings from polls and citizens assemblies on public concern about climate change, and support for net zero policies; and from behavioural science research on how to effectively change behaviour to cut emissions.

Confirmed Speakers
Lorraine Whitmarsh, Professor - University of Bath