Rubbish Ideas
Smart (Next-Gen) Reusables
Newark & Sherwood FC - CASE STUDY
Description
Our Smart Reusables are a next-generation packaging solution for events, venues, and foodservice operations. Each cup or container is embedded with an RFID chip, enabling real-time tracking throughout its lifecycle—from distribution and use to return and washing. Integrated with The Rubbish Portal, these reusables unlock powerful data on circulation, loss rates, and user engagement.
By combining intelligent packaging with smart deposit-and-return infrastructure, Smart Reusables simplify reuse logistics, improve accountability, and help operators shift away from single-use. Whether you're running a festival bar, stadium food court, or campus canteen, our system makes scalable reuse not only possible, but seamless.
Overview
- Track Every Reuse in Real Time - RFID chips provide instant traceability, helping you monitor inventory, returns, and reuse rates across your operations.
- Smart Deposit & Return Tech - Integrated systems incentivise customer returns and automate backend workflows, reducing loss and boosting participation.
- Circular Logistics, Simplified - Designed for high-volume settings—our solution streamlines collection, washing, and redeployment at scale.
- Impact Data at Your Fingertips - Paired with The Rubbish Portal, gain insights on waste avoided, carbon savings, and behavioural trends to inform strategy and reporting.

Description
Newark & Sherwood Football Club is leading the charge against single-use waste by piloting our smart reusable cup system.
This behind-the-scenes case study captures how the system works in real-time, from seamless bar operations to fan-friendly returns and live impact tracking. With strong buy-in from staff and supporters, the model proves it’s ready to scale across bigger stadiums and events.
Watch how green tech scores big with fans—and why reuse is the future of sport.