Circulayo
AppNostic
Derby County Football Club
Description
AppNostic enables businesses and brands to create dynamic, engaging digital experiences that encourage consumers to actively participate in brand promotions and sustainability initiatives.
Designed to work with any reusable packaging or product across industries, AppNostic makes it easy to connect with customers through tailored, interactive content.
All customers have to do is scan a QR code on their reusable packaging and product to access the AppNostic. No need for additional apps to be downloaded!
Key features include:
-
Customisable Content & Design
Easily adapt your AppNostic app’s look and feel to suit different locations and events, ensuring each experience is relevant, fresh, and engaging for users. -
Interactive Engagement Tools
Boost customer involvement with features like promotion cards, rewards, competitions, surveys, and location-based tools such as local return point finders. -
Sustainability Impact Updates
Keep customers informed about how their reusable packaging choices are helping reduce plastic waste and lower carbon emissions. -
Analytics and Insights
Gain valuable data on user interactions and engagement to better understand your audience and optimise your content and campaigns.
With AppNostic, brands don’t just communicate - they build lasting relationships. By offering personalised, interactive experiences, AppNostic transforms casual users into loyal advocates.
Overview
- Consumer Engagement
- Rewards and Competitions
- Analytics into User Behaviour
- Sponsor Revenue Opportunities

Description
Derby County Football Club (DCFC) first trialled and implemented our technology solutions in 2023, customising and updating the AppNostic with the latest DCFC match information, updates, sponsor promotions, and competitions.
All fans had to do was scan the QR code on their cup, access our AppNostic, and complete a survey to be in with the chance to win signed footballs, a free pint of beer, and even a signed football kit!