Head of Market Development, iov42
Anna Roberts is a social technologist, working to create and scale practical solutions such as Digital Product Passports to help elevate trust between multi-party networks. She is Head of Market Development at iov42 - creator of DLT traceability and compliance solutions - and part of the Cambridge Institute for Sustainability Leadership Circular Economy Accelerator. Prior to joining iov42, Anna worked as a square rig sailor establishing zero carbon footprint trade networks between the Americas & Europe - home was the Atlantic Ocean. Anna left the strategy consulting world as a VP after 12 years building bespoke simulation technologies for corporates and NGOs (inc. Unilever's Sustainable Living Plan, IBM, Bvlgari and the NHS) to understand how to turn strategy into action at scale.