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Max Sugarman

Max Sugarman

CEO, Intelligent Transport Systems UK (ITS UK)
Max Sugarman is Chief Executive of Intelligent Transport Systems UK, the national voice of the transport technology industry. He manages the strategy and direction of the organisation, representing the sector to government and stakeholders and making the case for the value of intelligent transport. He has around a decade of experience working in transport, innovation and communications. He has previously worked at the Catapult Network, where he supported the nine Catapult innovation centres on cross-cutting policy issues and political engagement, and as Public Affairs & PR Director at the Railway Industry Association (RIA), the leading UK trade body for rail suppliers, where he led an award-winning communications function. He has previously worked at the Institution of Civil Engineers, at a corporate communications agency in the City, at London City Hall and at the House of Representatives in the US. He has a diploma in professional PR, is a Chartered PR Practitioner and has been Chair of the Chartered Institute of Public Relations (CIPR) Public Affairs Group since 2021. Max is passionate about transport and the role it plays in people's lives, in supporting economic growth and reaching net zero.