Following a career as an advertising strategist and charity campaign director, David set up Behaviour Change in 2009. He is responsible for all our behaviour change strategies, taking the lead on insight work and idea generation as well as evaluation thinking and is personally involved in all our projects. He’s an experienced speaker, commentator and workshop facilitator.

Since early 2022 he has also been part of WRAP’s Senior Leadership Team. Outside work he is a published author (of a children’s reading book), a keen theatre goer and is slowly making his way around the South West coastal path