A strategist and behaviour change expert with 25+ years experience, I am the founder of one of the UK’s leading non-profit behavioural science consultancies and have developed behavioural strategies and interventions for a wide range of social and environmental issues, including years of work on the behaviours around Net Zero. I am well known as a speaker and commentator on behaviour change for sustainability and have worked in the UK and globally (including Europe, the US, Asia and Australasia). I brought Behaviour Change into the WRAP Group in 2022 and I now sit on WRAP’s Senior Leadership Team. In my spare time I am slowly working my way round the South West Coastal Path.