Conscious Choices: How Sustainability is Redefining FMCG

In today’s rapidly changing market, understanding shifting consumer behaviours is crucial for FMCG brands to stay ahead.

This session will explore the key trends driving consumer choices, from the growing demand for sustainable and ethically sourced products to the rise of health-conscious and digitally savvy shoppers. We’ll delve into how these changes are reshaping the FMCG landscape and what brands can do to adapt.

Attendees will gain insights into leveraging data and technology to anticipate trends, personalise offerings, and foster stronger consumer connections.