Zero-Waste Matchday: Newark & Sherwood FC’s Smart Reusable Cup Revolution | Case Study

Newark & Sherwood Football Club is showing how sport can lead the way on sustainability. In this behind-the-scenes case study, the club pilots our smart reusable cup system—featuring RFID-enabled cups, instant deposits, and automated returns.

Delivered with our partners at Recirculate and supported by Rubbish Reusables and Rubbish Ideas, the system flows effortlessly through the bar, with high return rates and strong support from both staff and fans. Venue owners share operational insights, bar teams show the system in action, and fans explain why reuse just makes sense.

With real-time impact data and a model that’s ready to scale, this is the playbook for any stadium or event serious about cutting waste and boosting fan experience.