Sinan Rasheed is a distinguished sustainability leader with over 30 years of international experience in sustainable development, environmental stewardship, and green innovation. As Director of Sustainability at New Murabba Development Company, he leads the integration of transformative sustainability practices into one of the world’s most ambitious urban developments—Riyadh’s new downtown.

A strategic thinker and visionary, Sinan is redefining benchmarks by pushing sustainability beyond conventional frameworks. He plays a pivotal role in aligning New Murabba’s projects with global best practices, ensuring sustainability is embedded across design, construction, and operations. His expertise includes carbon management, net-zero strategies, circular economy solutions, and green building certifications, with a strong focus on scalable ESG initiatives that deliver measurable impact.

Recognized as a thought leader, Sinan actively contributes to high-level industry dialogues, participating in international forums, panel discussions, and advisory boards. His insights consistently influence the global discourse on climate-resilient cities and sustainable real estate.

With a proven track record of leadership, Sinan is committed to transforming urban landscapes into future-ready, low-carbon ecosystems that harmonize environmental responsibility, economic growth, and community well-being. His unwavering dedication to sustainability positions him as a driving force in shaping the future of resilient, climate-aligned urban development.